Building All Trade Web & SEO
Starting from zero, with the numbers switched on.
All Trade Web & SEO is a new business, new domain and new marketing system. I am publishing the baseline, the work and the results as they develop.
The starting point
- Launch date
- 17 September 2026
- Pages indexed by Google
- 1
- Organic search impressions
- 0
- Organic search clicks
- 0
- Free checks sent
- 0
- Genuine enquiries
- 0
- Qualified enquiries
- 0
- Clients won
- 0
Baseline recorded: 17 September 2026
Why this page exists
The website is part of the proof.
I spent years learning local marketing through the asphalt business I still own and run. That experience helped shape how I approach websites and marketing for tradies.
All Trade Web & SEO is the next one.
There are no inherited rankings, borrowed testimonials or unexplained results. The site begins with a clean baseline and tracking configured from launch.
I will apply the same principles here that I use for clients: clear positioning, useful pages, local search research, real photography, strong writing, sound technical foundations and tracking that follows the result further than a click.
Then I will show what happened.
What the numbers mean
Every term, fixed in advance.
- Impression
- A page appeared in an unpaid Google search result. It does not mean somebody visited the website.
- Organic click
- Somebody clicked through from an unpaid search result. It does not mean they became an enquiry.
- Free check request
- Somebody asked for a free check of their website and Google listing. It does not automatically mean they were a suitable client.
- Genuine enquiry
- An identifiable person contacted All Trade Web & SEO by phone or form.
- Qualified enquiry
- The enquiry fits the services, location and kind of business All Trade Web & SEO is designed to help.
- Client won
- An agreement was accepted and paid work began.
The definitions stay consistent so the numbers cannot quietly become more impressive over time.
What I will track
Search visibility
Pages indexed, impressions, clicks and the searches the site appears for. Average position will be shown with context rather than used as a fixed ranking claim.
Meaningful actions
Free check requests, phone enquiries and submitted forms, kept separate from visits and button clicks.
Commercial outcomes
Which enquiries were suitable, became proposals and produced clients.
The work behind the result
What I published, changed or tested, why I did it and what happened next.
How the updates will work
Baseline, 30 days, 90 days, then quarterly.
I will publish the launch baseline, a first 30-day update, a 90-day update, then quarterly reports or meaningful milestones.
Each update will cover:
- What changed
- Why it changed
- What the evidence showed
- What I will do next
That includes ideas that do not work.
A useful case study should show decisions and corrections, not just a graph moving in the right direction.
17 September 2026
Building All Trade Web & SEO #001: Starting From Zero
The launch baseline for All Trade Web & SEO: a new domain, no organic history and a plan to document what works.
The next update follows 30 days after launch. A trend chart appears here once there is enough non-zero data to make one useful.
What I am trying to prove
Not that every page will rank first.
Or that every visitor becomes a customer.
The question is whether a small local studio can build useful visibility and genuine enquiries by making the website, search work, Business Profile, advertising and measurement work together.
If the answer is yes, the evidence will accumulate here. If something fails, I will show what I change next.
And if you found this page through search
That is one small data point in the build.
Start with the work
What work do you want more of?
Tell me about the business and I will tell you where I would start.
No call required.